Marketing Strategy

Advancing and stewarding our brand

The Marketing Strategy team is responsible for the brand vision of the university across all campuses. We partner with schools and units throughout IU to help meet their enrollment and reputational goals.

We develop and govern IU brand guidelines and offer a comprehensive, integrated suite of creative services, including photography, videography, writing, and design.

Visit the IU Brand website

The Marketing Strategy Team

Advances the brand and reputation of Indiana University through integrated campaigns
Develops actionable, research-based marketing and messaging strategies
Engages with partners across IU to understand their business needs and then develop and execute actionable strategic plans to achieve their goals
Develops and executes enrollment marketing strategies and tactics to drive admissions across all IU campuses

Still need help? Get in touch.

Emily Elmore
Interim Director of Marketing, IU Bloomington
Email: emelmore@iu.edu

Kathryn Hopkins
Director of Brand Strategy
Email: hopkinks@iu.edu

Darren Klein
Director of Marketing, IU Regionals and IU Online
Email: daklein@iu.edu

Anna Clark
Director of Marketing and Communication, IU Indianapolis
Email: clark54@iu.edu

Find another team member