UCM is Indiana University’s central communications and marketing organization, shaping IU’s brand, messaging, and engagement strategies. We collaborate across the university to inform, inspire, and connect audiences through storytelling, design, digital experiences, and strategic initiatives.
Works with university partners on news and storytelling, produces News at IU and IU Today, manages media relations, leads crisis communications, and oversees IU’s social media presence.
Guides IU's brand, develops integrated marketing campaigns aligned with IU 2030, provides strategic counsel to partners, and coordinates with external creative partners.
Leads IU’s messaging and content strategies, including planning, creation, distribution, and governance; manages content across IU channels; and provides unit consultation.
Oversees IU’s visual identity, creates and maintains visual language resources, and oversees university photography and video production.
Defines IU’s digital vision, manages core digital platforms, and establishes policies and best practices for web and customer experience marketing.
Manages university- and campus-wide sponsorships, licensing agreements, and brand protection, ensuring proper use of IU’s name, marks, and colors.
University Events creates and executes in-person brand experiences for the IU community. IU Conferences partners with internal and external groups to organize and host events on IU campuses and beyond.
Indiana University works with four external creative agencies that can provide brand-appropriate creative and web content, graphic design, and visual assets.