University Communications and Marketing toolkit
UCM has a wealth of references, resources, and tools available to help us tell IU’s story, ensure brand consistency, and get our work done.
Creative Partners
Indiana University has four external Creative Partners that provide creative execution for projects and campaigns that require:
- Graphic design
- Content development
- Visual assets
- Web support
Our partners have extensive expertise in higher education marketing and storytelling and operate under Master Service Agreements with Indiana University.
Marketing and Communications Toolkit
IU Experts Database
Our database of more than 1,000 IU faculty experts willing to speak to the media or public about the subjects they know best.
IU media specialists
Have a story about research, accomplishments, or an upcoming event? Our media specialists can help connect you with a wider audience.
IU Brand
A comprehensive resource that includes key information about IU brand strategy and expression, tools for creatives and developers, and more.
Logos, lockups, and signatures
A library of IU's logos, lockups, and other visual marks, along with important guidelines for their use.
IU Editorial Style Guide
What are the official names of IU campuses? Should I use Ph.D. or PhD? An em dash or an en dash? Get answers to important questions about IU’s elements of usage here.
View the Editorial Style Guide
Web Style Guide
A web-specific companion to our Editorial Style Guide with important standards like these: “Use sentence case in headlines” and “those apostrophes and quotation marks better be curly.”
IU Visuals
Images of events, people, campus beauty, and more, taken by our stellar team of UCM photographers.
Digital Signage
Learn about the benefits, cost, and process of requesting and creating digital signage.
Salesforce training
Marketing Cloud is IU’s enterprise email marketing tool, available at no cost to IU units. If you need to send well-designed emails to your constituents, Marketing Cloud is probably for you.
Get started with Marketing Cloud
Web accessibility resources
Indiana University is committed to providing an inclusive and accessible online environment. Accessibility needs to be made part of your websites, marketing materials, and online educational items from the very beginning.
Create accessible digital content
Domain and virtual host requests
To create a website with a domain or subdomain, submit your request via the virtual host request form, which will be reviewed for consistency with the university's web strategy.
Request a go.iu URL
Whether you want to create a trackable URL for a marketing campaign or just need an easier way to get to a specific page on your website, a go.iu URL can help.
IU campaign templates
The Campaign Template is a new resource for marketers at IU. It has a fresh look and feel, and it’s built to be easy to use (for you) and a driver for action (for your audience).