Indiana UniversityCommunications and Marketing

Licensing & Trademarks

World-Renowned Recognition

The Office of Licensing & Trademarks serves the university by promoting and protecting its name, trademark, colors, and campus landmarks. IU has Licensing Agreements with over 300 vendors. The IU Licensing Program has generated substantial revenue since its inception in 1986. Royalty revenue generated from the sale of licensed products support student scholarships.

Visit the Licensing & Trademarks website

Strategic Priorities

  • Amplify the university’s brand and reach with intentional marketing that highlights IU licensed products
  • Grow trademark royalty revenue from the sale of products displaying IU trademarks
  • Proactively educate and guide internal and external constituents on the proper use of IU trademarks
  • Streamline L&T operational processes and guidelines to improve internal and external workflow, communication, and customer services