Indiana UniversityCommunications and Marketing

Meet IU’s Creative Agencies of Record

Meet IU’s Creative Agencies of Record

Indiana University has four Creative Agencies of Record (AORs) that provide creative execution for projects and campaigns that require:

  • Graphic design
  • Content development
  • Visual assets
  • Web support

Our AORs have extensive expertise in higher education marketing and storytelling and operate under Master Service Agreements with Indiana University.

Each agency has been onboarded by UCM marketing strategy, creative, and content strategy leaders for alignment with IU branding guidelines.

  • If your project needs strategy, positioning, or research, let the designated UCM Strategy Leader for your area know so they can join as a consulting partner.
  • You can use the Creative Agencies of Record for your marketing needs or utilize freelancers from our approved vendor list.
  • For paid media services, use Carnegie Dartlet and The Basement. The Creative Agencies of Record are not additional, required, or replacement options for your paid media needs.

Our guide to navigating your projects

You have a creative project and you’ve decided to partner with one of IU’s four official Creative Agencies of Record (AORs) to get the work done.

This guide will help you navigate working with the AORs and the steps you’ll need to take to get the ball rolling, including working with IU Purchasing to submit a requisition and establish a purchase order (PO) with your chosen AOR.

View the guide

Need more information?

Browse our resources (IU login required): 

If you have any questions or need additional information about the AOR process, please feel free to contact Lance Drake, Marketing Operations Manager, lancdrak@iu.edu.

Learn about IU’s Creative AORs in depth

Our four Creative AORs were introduced to IU’s marketing and communications community through a series of virtual meet-and-greet sessions held in July 2024. Watch the recordings to hear from each agency about what they have to offer.